Fashion

The 1940s stand as a transformative decade, indelibly marked by the profound impact of the Second World War and the subsequent reshaping of social norms. For women, this period signified a significant transition, as they embraced roles previously held by men, both professionally and domestically. Amidst this backdrop of change and adaptation, American fashion underwent […]

The Revolution in Bloom: Christian Dior’s “New Look” of 1947 – An Expansive Exploration In the immediate aftermath of the Second World War, a world weary of conflict and deprivation yearned for beauty and a sense of renewal. This yearning found its most potent expression in the realm of fashion with the arrival of Christian

In the 1930’s and 40’s makeup goes from being seen as tawdry, perhaps something only worn by women of ‘dubious’ nature, to an acceptable, even expected part of every woman’s daily beauty routine. The 1940’s begins with a fashion for the ‘natural’ look. Despite this, beauty routines were lengthy compared to today’s standards. As the

British fashion trends in the 1940’s were heavily influenced by the Second World War. Not only because of the mood of the nation, but also because certain materials were incredibly hard to find. Factories and their workers were taken over for making uniforms instead of civilian clothes, wool was prioritised for uniforms and silk for

As we enter the 1940s, hair care and styling for women takes a practical turn but still lives up to social expectations of femininity. Keeping hair clean and shiny was time consuming, particularly as shampoo became scarce during the second world war. As a result cuts became a little shorter, with hair pinned away from